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Montreal MLS 2012 advert in NY

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It's cheaper to have ads there against Toronto/Montreal/Ottawa all season, than it is to get an adboard at the Bell Centre for a game, no?

Plus, it's visible in Candian markets when it's on tv.

This happens a lot in NHL arenas, often the side facing the camera, are products/businesses that arent even active in the home team's area.

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