CSA/BMO Sponsorship Deal

[Gian-Luca]

Posted by "Media Guy" (under his different posting name) on the usector.ca board. Read the fine print & there just might be a suggestion of some sort of national cup:

TORONTO, May 10 /CNW/ - The Canadian Soccer Association and BMO Financial

Group announced a new partnership today, making BMO the Official Bank of the

CSA and a Primary Partner. The announcement was made at a news conference at

BMO Field, Canada's National Soccer Stadium in Toronto, during preparations

for the friendly match between the U-20 national teams of Canada and Argentina

on Friday evening.

"Soccer is hugely popular, particularly among many of Canada's cultural

communities," said Frank Techar, President and Chief Executive Officer,

Personal and Commercial Banking Canada, BMO Financial Group. "We want to

inspire soccer involvement at all levels in Canada, especially in the

grassroots. Our new relationship with the CSA represents a great opportunity

for us to deepen our relationships with customers and communities right across

the country."

Techar noted that soccer in Canada is expected to grow in participation

and fan base by 44 per cent over the next 10 years. "BMO is thrilled to be a

part of the excitement of the world's most popular sport."

As part of the new partnership, BMO now becomes the title sponsor of the

BMO National Championships, which for the first time become a national program

of Club Championships and All-Star events. The BMO National Championships will

include events for Under 14, Under 16 and Under 18 boys and girls, in addition

to Senior Men's and Senior Women's championships. BMO also becomes a Primary

Partner for all National Teams, and a presenting partner of selected Youth

Men's and Women's National Teams.

BMO will also be a supporting sponsor of the CSA's "mini-soccer

festivals" - travelling soccer events that visit hundreds of communities

across the country every year. The BMO First Kicks Activity Zone will be an

important part of the soccer festivals, focusing on the fundamentals of the

sport.

BMO's support of grassroots soccer will include the sponsorship of a

minimum 150 youth soccer teams across Canada. In addition to providing jerseys

for children on these teams, local BMO branches will be matched up with a team

in its community, and BMO will provide a "soccer kit" to each team's Head

Coach containing BMO-branded whistle lanyards, erasable white boards, pylons,

and gifts for each player.

"We are very proud to have BMO as our newest partner," said Canadian

Soccer Association president Colin Linford. "They will not only help grow the

game at a grassroots level, but they will also help to deliver prime exposure

to our national teams and players."

"This is the start of what will be an important strategic Partnership for

the CSA," said Chris Collie, Managing Director, Soccer Canada Properties. "BMO

Financial Group has solidified its position as the leader in the soccer market

place. The introduction of the CSA Partnership now represents a solid base,

for a fully integrated national platform. With the help from tens of thousands

of BMO employees from coast to coast, the CSA has a new Partner to help

communicate and promote its activities, and help engage more and more

Canadians, on both the local and national levels. "

[CanadasBest]

Hmmm. What happened to CIBC? Did they not sign a 5 year deal with the CSA in 2004??

[JamesW]

quote:Originally posted by Gian-Luca

"Soccer is hugely popular, particularly among many of Canada's cultural communities,"

When are these idiots going to wake up and see that Canadians like soccer just as much?

Does these mean the CSA will start calling BMO Field by its name, BMO Field?

[DJT]

quote:Originally posted by Gian-Luca

Read the fine print & there just might be a suggestion of some sort of national cup

I think they are referring to the existing national amateur [a word the CSA continues to omit, thus confusing everyone] championships.

[sj]

without a reform at the grassroot and with the politics at the provincial level it will be more money wasted on outdate techniques abd the way soccer is taught in this country.

the best thing BMO could have done is bankroll the hiring of Simoes and his technical crew thus giving the sport at all level the quality of coaching and focus soccer in this country deserves.

[cndsoccer]

i hear u.....thats way to easy!!!

[The Ref]

quote:Originally posted by gwallace76

Hmmm. What happened to CIBC? Did they not sign a 5 year deal with the CSA in 2004??

Some Societies have a bylaw requirement to put up for tenders their bank services every 3 years. I would love to get my hands on the CSA bylaws.