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Yahoo! Canada partnership with the CSA


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Yahoo! Canada and the Canadian Soccer Association enter into long term Sponsorship Agreement

Agreement includes launch of a soccer website and sponsorship of Men's

Under-20 team at FIFA World Juniors

TORONTO, March 22 /CNW/ - Soccer players and fans across the country will

get a kick out of Yahoo! Canada's announcement of a long term sponsorship with

soccer's national governing body, to promote soccer and provide Canadians with

access to soccer communities online. Yahoo! Canada will become the official

online partner and national team sponsor with the CSA, as well as the

presenting sponsor for the Men's National Under-20 team and the CSA's Tide

Mini Soccer program, an international youth development program targeted at

children age 5-10.

"We are delighted to partner with the Canadian Soccer Association because

it allows us to play a role in helping promote the game at all levels," said

Kerry Munro, General Manager Yahoo! Canada. "Soccer is the No. 1 participatory

sport in Canada and this association fits perfectly with our mission of

connecting people to their passions and their communities with the proper

tools and technology," he said.

In addition to sponsorship support, Yahoo! Canada has also developed

theKICK.ca, a micro-site (HTTP://thekick.ca) that provides soccer fans,

players and parents with a dynamic online environment featuring relevant

content, interactive tools and a platform to connect members of the soccer

community across Canada. The site, which was unveiled at a news conference

today in Toronto, will allow users to:


- Connect with local, regional and national teams

- View soccer video from Canada and around the world

- Share their experiences with fellow fans and players

- Show off their soccer smarts and provide valuable insight to the


- Experience all things soccer in Canada and around the world


"These are truly exciting times for soccer in Canada," said CSA President

Colin Linford. "Yahoo! Canada is an integral partner and team player in this

venture. You don't win games or develop elite players without the support of

sponsors like them."

About Yahoo! Canada


Yahoo! Canada Co. is a leading Internet destination that provides online

products and services to meet the needs of Canadians and offers a range of

tools and marketing solutions for businesses to connect with Internet users.

Yahoo! Canada services Canadians in both English and in French through its

sites, www.yahoo.ca and www.yahoo.qc.ca Yahoo! Canada is headquartered in

Toronto, Ontario.

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