footballitis Posted October 19, 2004 Share Posted October 19, 2004 does anyone here also think that the CSA suffers from not really having a strong sense of how to put together a sexy ad campaign? there was one tiny little ad in the paper here in vancouver for the game against costa rica..and most people had to find out about the game by looking around online etc. really there should be someone in the vancouver office lining up pregame interviews on the radio, getting radio and tv hosts to drop a line...its not hard...just takes some hustle... Link to comment Share on other sites More sharing options...
mtlfan Posted October 19, 2004 Share Posted October 19, 2004 quote:Originally posted by footballitis does anyone here also think that the CSA suffers from not really having a strong sense of how to put together a sexy ad campaign? there was one tiny little ad in the paper here in vancouver for the game against costa rica..and most people had to find out about the game by looking around online etc. really there should be someone in the vancouver office lining up pregame interviews on the radio, getting radio and tv hosts to drop a line...its not hard...just takes some hustle... They do not have a Marketing and or Sales and Promotion department. Link to comment Share on other sites More sharing options...
redhat Posted October 19, 2004 Share Posted October 19, 2004 I've been expressing that concern for years. Their marketing doesn't exist or needs significant improvement. Each game is poorly advertised and as a result I am not surprised that the last few games in Vancouver and Edmonton are poorly attended in comparison to our CONCACAF brethren. Check out their game programs. What programs? This is another area where the CSA can certainly improve. Link to comment Share on other sites More sharing options...
juaninho Posted October 20, 2004 Share Posted October 20, 2004 The CSA's lack of a marketing or promotion department is worrying. Soccer is not at the level of interest in which it can sell itself in Canada. Most people probably don't know that Canada was in the midst of a qualifying campaign. So, people will not seek what they don't know about. The CSA should try to fix the problem by: -playing more home games. This way the populace knows a team EXISTS. -rotate home games throughout the country. -perhaps market through a grassroots approach. Target local soccer organizations and try to build young future fans that way. Just a few ideas Link to comment Share on other sites More sharing options...
dutcy Posted October 20, 2004 Share Posted October 20, 2004 "rotate home games throughout the country, perhaps market through a grassroots approach. Target local soccer organizations and try to build young future fans that way." Great ideas Juaninho, but do you think the CSA and its affiliating provincial bodies really care? As for targetting local soccer organizations, this group is the biggest contributor to the National program the real cash cow I'd say. One would think they would build a link between the youth and the senior programs,and promote it to the youth but no, everybody works on their own agendas, isolated in a disjointed fashion. The idea of marketting and promotion is definitely not a priority in the governing bodies list. Link to comment Share on other sites More sharing options...
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