Olympic Games: Canada vs Colombia -Wednesday, July 31th - 3pm Eastern / 12pm Pacific - Stade de Nice

[jonovision]

17 minutes ago, red card said:

6.9m was the total reach for the second Argentina match. Peak wasn't disclosed. 

In past Olympics and also with last week's Opening Ceremony, CBC has tended to cherry pick what viewership number it releases. So, again, CBC didn't define whether 4.6m refers to average (industry standard), peak or reach. But wording implies reach.

 

I assumed total reach as well. It would seem silly to put out a tweet like that and choose a smaller number than they could have.