red card Posted March 9 Share Posted March 9 Guardian asks if MLS can grow its fanbase by doing a Wrexham? Some points are similar to what I have raised previously in the OneSoccer thread but they're better writers. Most applies to CPL also. Passages of note: Wrexham’s success in the US goes against conventional wisdom. For decades, many claimed American fans were only interested in elite-level soccer. Los Angeles FC already tried this, producing a 10-part series for ESPN+ called We Are LAFC in 2019 (the club had its own celebrities on board: Will Ferrell and Magic Johnson owned small stakes when it launched). Billed as a warts-and-all presentation, the warts were decidedly missing – and that’s a problem for MLS in a new era of storytelling. Until now, the league has glossed itself at every opportunity to appear big-time. The warts have been deliberately hidden for fear of not the league being taken seriously. Some argue Welcome to Wrexham has devalued American and Canadian soccer. Why, it’s pointed out, didn’t McElhenney and Reynolds invest in an MLS, USL Championship or Canadian Premier League club? By buying a fifth-division Welsh club instead, have they shown American and Canadian soccer isn’t worth investing in? The Apple TV deal suggests there is a willingness at MLS HQ to package the league in a new way...Nonetheless, MLS needs a way to funnel fans into watching live matches and that’s where additional content will be important. However, this season will only mark the start of a new era for MLS if changes happen to make it so. Just because the league has partnered with the makers of Drive to Survive doesn’t mean a runaway TV success is guaranteed – see how Break Point has thus far failed to grow tennis in any meaningful way. Access must be permitted. The stories must be genuine. Everybody wants to ‘do a Wrexham’, but not everybody can. https://www.theguardian.com/football/2023/mar/08/can-mls-grow-its-fanbase-by-doing-a-wrexham Metro, narduch and Ivan 3 Link to comment Share on other sites More sharing options...
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