CANADA SOCCER LAUNCHES ENHANCED FAN MEMBERSHIP PROGRAM

[ShralpShralpShral]

https://canadasoccer.com/news/canada-soccer-launches-enhanced-fan-membership-program/

 

Canada Soccer today announced the first phase of its enhanced CanadaRED fan membership program. The CanadaRED+WHITE membership program is the best way for fans to purchase […]

 

Canada Soccer today announced the first phase of its enhanced CanadaRED fan membership program. The CanadaRED+WHITE membership program is the best way for fans to purchase tickets for all Canada Soccer Women’s and Men’s National Team home matches including the highly anticipated final home match in the Concacaf Final Round of FIFA World Cup Qatar 2022™ Qualifiers against Jamaica at BMO Field in Toronto on 27 March.

The redesigned program addresses key needs that will help grow our movement, support our National Teams and Development programs, and empower Canadian soccer fans. In coming months, the organization will reveal a premium CanadaRED+GOLD tier, as well as an exclusive CanadaRED+BLACK tier.

“The revamped CanadaRED program gives Canadian soccer fans enhanced access to support our National Teams including priority access to match tickets,” said Dr. Nick Bontis, Canada Soccer President. “When we play at home, CanadaRED will help to ensure that the stands in our house are filled with our fans.

“The new tiered approach empowers fans to choose the level of support they’re comfortable with while contributing to our Women’s and Men’s National Teams continued rise to unprecedented heights.”

CanadaRED+WHITE is accessible through a $50 annual fee that delivers a series of unparalleled benefits, including:

• Advance presale access to National Team home match tickets *
• Access to FIFA World Cup ticket allotment *
• Merchandise discount at CanadaSoccerStore.com
• Invitations to CanadaRED+WHITE member-only events
• Access to exclusive Canada Soccer content
• Access to exclusive and special edition merchandise

* Subject to availability

For more information and to sign-up to be part of the movement visit CanadaRED+WHITE.

“Soccer fans in Canada have always had a great case for giving to our non-profit organization and helping grow the game,” added Bontis. “This redesigned program gives our most avid followers more benefits in return for their support. It’s a win-win both on and off the pitch.”

In addition, Canada Soccer will reveal a more modern brand identity for the revamped program, one that better reflects the new tiered approach and does so in both official languages. With over 85,000 Canadians already registered for CanadaRED, the base program remains a free service for all fans, new and existing, and continues to deliver a great connection for fans, including:

• Monthly CanadaRED newsletter
• Presale access to National Team home match tickets *
• Updates on Canada Soccer programming and product launches

[EJsens1]

Yeah I signed up.  Seems to suggest there is an advanced sale on the pre sale itself 

Edited March 2, 2022 by EJsens1

[ShralpShralpShral]

So CanadaRED is moving to a tiered system where you can pay for better access.  There's certainly pros to this but the con is obviously limiting availability to those who can't afford to just throw away 50 dollars.

[JamboAl]

There’s also higher levels coming up.  Wait for the pricing on that…

[EJsens1]

2 minutes ago, ShralpShralpShral said:

So CanadaRED is moving to a tiered system where you can pay for better access.  There's certainly pros to this but the con is obviously limiting availability to those who can't afford to just throw away 50 dollars.

Yeah good point.  Cash grab for sure but I can’t blame them either.  I just hope the code provided in the advanced pre sale, however it works, is an individually assigned code to each member of red+white, otherwise the generic code will be out there pretty fast 

[ShralpShralpShral]

Sounds greasy.

[ShralpShralpShral]

Just now, EJsens1 said:

Yeah good point.  Cash grab for sure but I can’t blame them either.  I just hope the code provided in the advanced pre sale, however it works, is an individually assigned code to each member of red+white, otherwise the generic code will be out there pretty fast 

It says in the release it's individually assigned.

Edited March 2, 2022 by ShralpShralpShral

[JamboAl]

Just now, ShralpShralpShral said:

Sounds greasy.

Supply and demand.

[Approve My Account Pls]

3 minutes ago, JamboAl said:

There’s also higher levels coming up.  Wait for the pricing on that…

Will these be implemented for the Jamaica match?

[ShralpShralpShral]

Just now, JamboAl said:

Supply and demand.

Ruining North American sports atmosphere since....I dunno...a long time.

[JamboAl]

1 minute ago, Approve My Account Pls said:

Will these be implemented for the Jamaica match?

I believe so.  But it would not impact tickets in the Voyageurs sections.

[Markoaleks]

How will this impact the V’s process and ticketing ?

[narduch]

I guess this explains why the Jamaica tickets aren't on sale yet 

[Markoaleks]

Hit send before seeing your response 👍

good for the V’s

[Approve My Account Pls]

1 minute ago, ShralpShralpShral said:

Ruining North American sports atmosphere since....I dunno...a long time.

if this helps weed out resellers its a big W

[theaub]

Just now, Markoaleks said:

How will this impact the V’s process and ticketing ?

100% no impact for Jamaica game.

TBD for future but I don't think it will be anything dramatic.

[Ally McCoist]

Not sure how I feel about this. On one hand I understand they're trying to capitalize on the major uptick in popularity but on the other hand this just seems like a slap in the face to long time fans.  

[ShralpShralpShral]

2 minutes ago, Approve My Account Pls said:

if this helps weed out resellers its a big W

Reseller bots and Canadian's who show up cheering for their heritage country.  This will help with both of those, so yes that is definitely a benefit.

[EJsens1]

8 minutes ago, ShralpShralpShral said:

It says in the release it's individually assigned.

Yeah I see now. I glossed over it quickly at work.  Thanks for that 

Edited March 2, 2022 by EJsens1

[LittleOzzy]

50 bucks for the privilege to spend a few hundred more.

I totally get why they are doing it, and maybe it will weed out some resellers, but it really feels like just a bit of a money grab.

Edited March 2, 2022 by LittleOzzy

[SpursFlu]

Sounds like a great deal for residents of Toronto 

I kid

[Admin]

6 minutes ago, Markoaleks said:

How will this impact the V’s process and ticketing ?

It doesn't

[Team Canada]

I'm sure the next two tiers - Black and Gold will be more and more cost-prohibitive and thus giving those with even more means even more exclusive access to tickets. So by 2026, there will magically be a Gold presale, then a Black presale, then a White presale - by which time nothing will be remaining anyways - long before they get to those in the "$50 rung of contribution" I'm sure....

They are clearly capitalising on this moment in Canada soccer history -- I just feel that as much as it's great to financially support the Men's and Women's programs (I openly admit I will join one of these tiers as I don't think access to any key Canada games will exist otherwise), this is clearly creating a tiered approach to access based on financial clout which is unfortunately going to preclude many from ever seeing these National teams play in person.

[Kadenge]

I just hope this does not create an atmosphere for the CMNT like it did/does for the Leafs, where many in the high priced sections are not in their seats until 10 mins after the game/period starts and it is deathly quite. Soccer/football has a unique fan culture that is very different from other North American pro sports. Hope that culture does not die with this approach. Frankly, I would rather pay significantly  more for tickets (which I am sure will happen as well) than go the route of a membership......which sounds very much like MLSE lol

[Ally McCoist]

9 minutes ago, Team Canada said:

I'm sure the next two tiers - Black and Gold will be more and more cost-prohibitive and thus giving those with even more means even more exclusive access to tickets. So by 2026, there will magically be a Gold presale, then a Black presale, then a White presale - by which time nothing will be remaining anyways - long before they get to those in the "$50 rung of contribution" I'm sure....

They are clearly capitalising on this moment in Canada soccer history -- I just feel that as much as it's great to financially support the Men's and Women's programs (I openly admit I will join one of these tiers as I don't think access to any key Canada games will exist otherwise), this is clearly creating a tiered approach to access based on financial clout which is unfortunately going to preclude many from ever seeing these National teams play in person.

I'm personally not a fan of this system as I think it's a slap in the face to long time fans. At the very least they should have given a 1 year free access to the extra tiers to current subscribers.  

I really hope that if the CSA wants to capitalize on this, that at minimum, they invest in higher capacity stadiums and grass fields. Because right now, our stadium infrastructure is a joke.