WCQ Ratings

[red card]

90k on RDS2. 

Replies say some may have switched to SN because the pxp person was having a bad night and there were technical issues. Watching some of it today on repeat, there was more than a few times where they switched from the international feed to the Canadian feed. And when they did, Wheeler's pxp was in the background.

 

[red card]

US TV ratings as match was on Spanish language tv.

English was only available on streaming service Paramount+ with Kaylyn Kayle as commentary. Looks like she got good reviews with comments like "I watch hockey, let's see a fight" and good insights given she played under Herdman. She was pro-Canada but balanced off by pxp guy who was pro Mexico and peppered his call with cultural references (i.e. Blame Canada, like visiting Hoth) a la Wheeler.

 

[Xavier.]

 

[red card]

1 minute ago, Xavier. said:

 

This implies 57k watched it on OneSoccer. 

1.153 (SN)+ .09 (RDS) +.057 (OS) = 1.3 million total

 

[theaub]

Honestly these next six games should be on OTA.  Would they have sublicensed specifically to Sportsnet, or to Rogers?  Should put them on the CityTV channels or whatever it is.

[RS]

43 minutes ago, theaub said:

Honestly these next six games should be on OTA.  Would they have sublicensed specifically to Sportsnet, or to Rogers?  Should put them on the CityTV channels or whatever it is.

If it shows up on CityTV it'll have to be simulcast on one of the Sportsnet channels to fill in the gaps as City isn't a true national network like CBC or CTV.

[CanadianTraveller]

2 hours ago, RS said:

If it shows up on CityTV it'll have to be simulcast on one of the Sportsnet channels to fill in the gaps as City isn't a true national network like CBC or CTV.

Never seems to be an issue on Saturday nights.

I'm still waiting for the 18-49 live+same day numbers. I cannot believe that 650K Canadians in the demo watched any sporting event involving Canada and Mexico, late-prime slot on a fall Tuesday, that wasn't part of the Olympics. It's as if every AA battery in remotes across the nation failed at the same time.

If that's repeatable 6 times a year every year for the next decade...you have a marketable product. A sport that makes more money than it spends. I cannot imagine what numbers CAN-USA could produce....

[CanadianSoccerFan]

38 minutes ago, CanadianTraveller said:

If that's repeatable 6 times a year every year for the next decade...you have a marketable product. A sport that makes more money than it spends. I cannot imagine what numbers CAN-USA could produce....

This is the game changer.  I know Herdman talks about the $15M from FIFA for making the World Cup, but that could be a drop in the bucket compared to everything else.  Sponsorship, TV contracts, ticket sales.  The CSA's financial struggles can become a thing of the past.  We can get all of our youth teams playing regularly. We can host friendlies and turn a profit.  

Edited November 19, 2021 by CanadianSoccerFan

[RS]

2 hours ago, CanadianTraveller said:

Never seems to be an issue on Saturday nights.

Those games are also simulcast on SN, and they are generally the secondary match-ups. 

[Approve My Account Pls]

How long was OneSoccers deal with the CSA? You have to think if it's up sometime soon there would be a relatively sizeable (by Canadian Soccer standards) bidding war for the rights if these numbers can continue

[narduch]

Just now, Approve My Account Pls said:

How long was OneSoccers deal with the CSA? You have to think if it's up sometime soon there would be a relatively sizeable (by Canadian Soccer standards) bidding war for the rights if these numbers can continue

10 years 

[Approve My Account Pls]

Just now, narduch said:

10 years 

Well then Simulcasts it is

[Cheeta]

8 hours ago, Xavier. said:

 

And with the business end of qualifying yet to come.  What a Grand Slam home run these two matches turned out to be for OneSoccer.  

Sportsnet got a Gawd Damn bargain on this deal and OneSoccer gets the gateway they were looking for into millions of Canadian households.  The CMNT is going to sell 10s of thousands of months of OneSoccer subscription through this deal, exactly as hoped, and they deserve it.

Ha!  We'll done all.

 

[Cheeta]

8 hours ago, red card said:

This implies 57k watched it on OneSoccer. 

1.153 (SN)+ .09 (RDS) +.057 (OS) = 1.3 million total

 

That would be an impressive number, to my mind at least.  Wow.

[CanadianTraveller]

7 hours ago, Cheeta said:

Sportsnet got a Gawd Damn bargain on this deal and OneSoccer gets the gateway they were looking for into millions of Canadian households.  The CMNT is going to sell 10s of thousands of months of OneSoccer subscription through this deal, exactly as hoped, and they deserve it.

I hope it works out, but there's a long ways to go to monetize these performances.

First, OneSoccer is selling one product (CMNT) but delivering something else (CPL, foreign leagues, other regular events). A couple of exclusive CMNT friendlies next year is closer to pay-per-view than a basis for long-term subscriptions. And there's nearly 0% correlation between the team we saw Tuesday and what you can watch on OneSoccer 363 days a year. It's like watching the Canada men's hockey team win Olympic gold...then selling CHL junior hockey and Kontinental hockey league games just because the Olympic team has a single men's team exhibition six months from now.

Second, the contracts involved will determine who gets what cut of recent action, but there's no reason to believe anyone has significant leverage to profit in the future. It's not like the CMNT can fill Sportsnet's schedule, and the numbers - while awesome for CSA - are merely an average viewing night in Canada. Since Bell has the World Cup rights - which is where the real money is for Canada's games - there's very little value in OneSoccer or Sportsnet to build a brand around the CMNT at this point. If you can build a repeatable schedule around this, maybe there'll be a few dollars down the road. But OneSoccer's needs the eyeballs from a network, and Sportsnet needs long-term agreements before they'd begin to promote CSA properties that they don't hold the rights to.

Very long ways to go before CSA reaches the level of a sports property in this country - like curling. We'll see if Canada Soccer is more like curling or more like figure skating. But at least there's hope, which is far more than anyone could expect in 2019. Best of luck to everyone involved.

[Kent]

That article the other day was talking about OneSoccer's plan to be to get in to cable packages on the strength of the ratings their product is getting on Sportsnet. If that happens and it's part of a standard sports package, they don't have to worry so much about selling people the CPL, CONCACAF Champions League, Liga MX, etc. The channel will be there when people need it, and One Soccer I believe will get a piece of the pie from the sports package (but I don't really know how that works).

And one minor point. Next year it isn't just friendlies after World Cup Qualifying. The Nations League group stage will be played next year, not that it would be a big draw. That's 4 competitive games, although assuming we are still ranked in the top 4 by then, the games wouldn't involve USA or Mexico. The semi finals and finals are scheduled for 2023.

[gigi riva]

it seems to every game Canada has played in this round the ratings have increased each game . at the same time Im hearing people at work,talking CMNT . Never saw that before , 

[Sal333]

8 hours ago, gigi riva said:

it seems to every game Canada has played in this round the ratings have increased each game . at the same time Im hearing people at work,talking CMNT . Never saw that before , 

I'm hoping you don't work for CSA.

[baulderdash77]

On 11/19/2021 at 1:26 AM, Cheeta said:

That would be an impressive number, to my mind at least.  Wow.

The Sportsnet Now platform is so buggy after the last iOS update.  I have both and switched to OneSoccer because the platform stream is more stable. 

[baulderdash77]

9 hours ago, gigi riva said:

it seems to every game Canada has played in this round the ratings have increased each game . at the same time Im hearing people at work,talking CMNT . Never saw that before , 

For what it’s worth I had a casual conversation about the CMNT game between sessions at a board meeting this week.  It was surreal.

[red card]

On 11/19/2021 at 8:48 AM, CanadianTraveller said:

I hope it works out, but there's a long ways to go to monetize these performances.

First, OneSoccer is selling one product (CMNT) but delivering something else (CPL, foreign leagues, other regular events). A couple of exclusive CMNT friendlies next year is closer to pay-per-view than a basis for long-term subscriptions. And there's nearly 0% correlation between the team we saw Tuesday and what you can watch on OneSoccer 363 days a year. It's like watching the Canada men's hockey team win Olympic gold...then selling CHL junior hockey and Kontinental hockey league games just because the Olympic team has a single men's team exhibition six months from now.

S

The chart below from Statista via OddsShark reflects what you're saying. There is a threshold on how much Canadian sports fans who do watch soccer will watch soccer. 

56% of sports fans who watch soccer only tune in for the finals or main event of a tournament. 33% of respondents to a 2019 survey said they watched every game of a given season or tournament (this figure applies more to World Cup/Euros as it seems quite high for people watching all games in a league season given tv ratings)

It didn't say how many sports fans are there in Canada and what percentage of them are soccer watchers. The numbers would obviously be lower if the entire population is included.

Winning by the men's national team will increase the pie of sports fans who will watch soccer. For existing soccer viewers, Canada Soccer needs them to shift some of their viewing to domestic content. But with no WCQ in the next cycle, there isn't much inventory for Canada Soccer to sell. Most of it is held by FIFA and Concacaf.

Using the USSF as a guide, the biggest revenue opportunities should come from Nike (hope they didn't sign a long contract), match revenues (USSF does charge 2-4x more for tickets), sponsors, then tv and licensing. Looking at Hockey Canada, just over half their revenue comes from sponsors and events.

Sponsors should increase anyway given 2026. The key will be if they stay afterwards as sponsors increased prior to 2015 but many left afterwards.

They have gotten one new sponsor Oat Canada - zero sugar/keto friendly/non-GMO oat milk. Ads were shown on field boards during Mexico match. And it looks like they're sponsoring the CPL also.

 

 

 

Edited November 21, 2021 by red card

[Kent]

2 hours ago, red card said:

The chart below from Statista via OddsShark reflects what you're saying. There is a threshold on how much Canadian sports fans who do watch soccer will watch soccer. 

56% of sports fans who watch soccer only tune in for the finals or main event of a tournament. 33% of respondents to a 2019 survey said they watched every game of a given season or tournament (this figure applies more to World Cup/Euros as it seems quite high for people watching all games in a league season given tv ratings)

It didn't say how many sports fans are there in Canada and what percentage of them are soccer watchers. The numbers would obviously be lower if the entire population is included.

Winning by the men's national team will increase the pie of sports fans who will watch soccer. For existing soccer viewers, Canada Soccer needs them to shift some of their viewing to domestic content. But with no WCQ in the next cycle, there isn't much inventory for Canada Soccer to sell. Most of it is held by FIFA and Concacaf.

Using the USSF as a guide, the biggest revenue opportunities should come from Nike (hope they didn't sign a long contract), match revenues (USSF does charge 2-4x more for tickets), sponsors, then tv and licensing. Looking at Hockey Canada, just over half their revenue comes from sponsors and events.

Sponsors should increase anyway given 2026. The key will be if they stay afterwards as sponsors increased prior to 2015 but many left afterwards.

They have gotten one new sponsor Oat Canada - zero sugar/keto friendly/non-GMO oat milk. Ads were shown on field boards during Mexico match. And it looks like they're sponsoring the CPL also.

 

 

 

That's awesome. Canadian sports fans giving it the old 110%. 67% watch more than half the games, and 53% watch less than half, for a total of 110%.

[jonovision]

57 minutes ago, Kent said:

That's awesome. Canadian sports fans giving it the old 110%. 67% watch more than half the games, and 53% watch less than half, for a total of 110%.

You probably should given 110% in your math class!

[RS]

12 hours ago, Kent said:

That's awesome. Canadian sports fans giving it the old 110%. 67% watch more than half the games, and 53% watch less than half, for a total of 110%.

120%

[Kent]

23 hours ago, jonovision said:

You probably should given 110% in your math class!

Haha, whoops! I'm just going to assume I was drunk when I wrote that.