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2016 MLS TV Ratings


masster

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TFC match finally cracked the 100k mark with 107k watching on Saturday night. Top rated football match was Spurs vs Saints at 124k on Sunday morning. ManU vs Norwich got 103k for a very early Saturday morning match.

https://ca.sports.yahoo.com/blogs/eh-game/the-great-canadian-ratings-report--toronto-raptors-on-a-record-run-on-television-220709466.html

By the way, don't trust any online viewer numbers or as this article states, it is a bullshit metric. As an example,  the 2014 World Cup on ESPN had an average-minute TV audience of 4.6 million persons, and received 115.5 million digital views. But 4.6 million for TV and 115.5 million for digital is the wrong comparison—if we translate digital viewership into a TV metric, the average-minute digital audience of the World Cup on ESPN was 307,000, representing just 7% lift of the TV audience.

http://gawker.com/internet-video-views-is-a-100-percent-bullshit-metric-1774349561

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Those are the week 10 ratings that red card posted above.

For Week 11, this is the first time that Montreal will be on national English language television against a non Canadian opponent this season. It is also the first game that is across the entire TSN network.

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5 hours ago, masster said:

162,000 for TFC v Whitecaps

 

 Not too shaby. Nice to see some numbers in the 150k+ range. Great that it was a total barn burner of a game. Lets hope that it helps future viewing numbers. A game like that can't hurt.

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Here is something I suspect Chris Zelkovich won't be highlighting any time soon:

http://www.socceramerica.com/article/68858/tv-report-epl-outdraws-nhl-in-2015-16.html

For the third consecutive year, NBC Sports Group set a record for its average viewership of the English Premier League. Across all networks, NBC Sports Group averaged 514,000 viewers per match window -- up 7 percent from 2014-15. The EPL outdrew the NHL, which averaged 503,000 viewers  for 105 NHL regular-season games on NBC and NBCSN in 2015-16.

Not MLS obviously, but it shows that soccer as a sport is making inroads in North America, and that one of the problems for building MLS ratings is that the interest in soccer is fragmented across many leagues in a way that is not the case for hockey, baseball and basketball and happens only to a limited extent with football (i.e. NFL vs CFL).

Also worth noting that the NHL number quoted for NBC and NBCSN when coverted to what it would be in Canada in per capita terms is more comparable to the numbers generated by Voyageurs Cup broadcasts than what MLS generates for regular season games.

 

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The fact that MLS ratings numbers in Canada on TSN are well ahead of the NHL's national cable package in the United States in capita terms is one to remember for the future, given the constant barrage of negativity:

https://en.wikipedia.org/wiki/Ratings_for_The_NHL_on_NBC#NBCSN_ratings

2010–11 348,000  
2011–12 332,000 –5%  
2012–13* 392,000 +18%  
2013–14 351,000 –10%  
2014–15 349,000 –1%  
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Soccer in general I think is more popular in the US than hockey in a few ways. In terms of participation in terms of kids and adults playing the sport it's not even close when you compare participation figures for soccer versus hockey in the US. From even the TV ratings soccer in general not including the MLS soccer  though does better than hockey TV wise as you can see with the EPL, however, put in the World Cup, Euros and some of the other tournaments and it's save to say that soccer comes out on top. The only thing I will give hockey in the US is that the NHL does pretty good attendance wise in the US given the amount of games they play compared to the MLS games played, hockey comes out on top, however, if you throw in some of the attendance numbers that soccer gets in the US when these big international club teams come to the US and even when national teams come to play then it might be pretty close to the NHL numbers in total. Moreover, I think the MLS is probably pretty close in popularity in Canada as the NHL is in the US.

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  • 1 month later...

Some highlights/observations:
- the Whitecaps seemed to have some ratings momentum that was stopped by the Copa/Euro break.
- 143,000 for Montreal v New England was the highest rating for a match that does not include 2 Canadian teams so far this season.
- Champions League final drew 309,000
- Women's friendly between Canada and Brazil drew 106,000
- Euro 2016 final drew 1,900,000

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Week 18 ratings: https://ca.sports.yahoo.com/blogs/eh-game/the-great-canadian-ratings-report---baseball-and-football-ratings-defy-the-summer-dog-days-202909965.html

Vancouver v Orlando pulls in the highest numbers for a matchup not including 2 Canadian teams so far this year, 198,000. I will credit a lot of that number to the strong lead in from the BC Lions game before hand.

Disappointingly, TSN did not use their own broadcasters for the Montreal v NYCFC match on Sunday. They just picked up the ESPN feed.

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I suspect everybody on here knows that MLS has what is very much a niche audience at this point, because many/most soccer fans prefer other leagues as witnessed by 200k+ for the Man U game. It will probably take a generation for ratings numbers to go mainstream, so the viewer figure for this game doesn't make much difference in the big scheme of things.

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On August 31, 2016 at 3:31 PM, masster said:

Week 24 ratings: https://ca.sports.yahoo.com/blogs/eh-game/the-great-canadian-ratings-report--no-post-olympics-slump-for-jays-or-cfl-224012426.html

TFC v Montreal averages only 116,000 viewers, the lowest number I can recall for an all-Canadian MLS matchup. Not good.

Radio canada was reporting (prior to that game) a tweet from the Impact front office stating that that game had been picked up by several major networks around the world.  

Also, do those numbers includes those for broadcasts in French?

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