lazlo_80 Posted April 23, 2017 Share Posted April 23, 2017 Just now, Jahinho Guerro said: Looks like the Cincinnati reds C too yeah it couldn't work as a final final, but the direction is interesting. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 23, 2017 Author Share Posted April 23, 2017 Just now, lazlo_80 said: Yeah, I saw it on the reddit board. In the write up it said Hamilton Club. I'm not sure about the name, but the aesthetics have a nice feel of traditional mixed with modern aesthetic. Did you do it? Nice job! lol no. hence i'm saying I feel like I've been defeated it is nice though Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 23, 2017 Share Posted April 23, 2017 Just now, GuillermoDelQuarto said: lol no. hence i'm saying I feel like I've been defeated it is nice though ah, sorry. I misread your comment. Link to comment Share on other sites More sharing options...
Complete Homer Posted April 23, 2017 Share Posted April 23, 2017 Yeah the kit designed is great, but "Club Hamilton" is kind of meh, so the logo doesn't really work imo The overlapping letters is a neat idea though Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 23, 2017 Share Posted April 23, 2017 yeah. as a starting point it's interesting and its big and chunky, two tone so it works well in a lot of different places beyond the uniform itself. The fonts leave something to be desired and I'd be curious as to why they picked such a sharp serif on the H specifically. I think what struck me about it again is that throwback logos often feel trite and the north american logo aesthetic often doesn't feel right. This was an interesting starting place that could lead to a unique design that was still hard working. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 23, 2017 Author Share Posted April 23, 2017 46 minutes ago, lazlo_80 said: yeah it couldn't work as a final final, but the direction is interesting. well.. I can't do all that fancy photoshop stuff yet, but I can try using a similar font lol right is old one, left is new one Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 23, 2017 Share Posted April 23, 2017 8 minutes ago, GuillermoDelQuarto said: well.. I can't do all that fancy photoshop stuff yet, but I can try using a similar font lol right is old one, left is new one I think there's an opportunity to strip this back even further. What if it was just the letter "H" and the hammer? Or just the hammer itself? What could be done with just the shape of a hammer or the letter to speak to everything? There's an opportunity to go full Paul Rand on the hamilton logo because of the visual territory being relatively familiar to the market. the logo doesn't have to include as much stuff to communicate as much. It's a rare opportunity with respect to hamilton that seems like a fantastic starting point. you could do 100 different iterations with just the letter H alone because visually it's such a great letter: it's symmetric and beautifully angled (in my opinion only an uppercase A has it beat). The opportunity to be so simple could make this a real key logo of the league. Just my two cents. Link to comment Share on other sites More sharing options...
baulderdash77 Posted April 24, 2017 Share Posted April 24, 2017 2 hours ago, lazlo_80 said: These are fantastic uniforms. Colour scheme is good, design is clean and I think Tim Hortons may even be a sponsor. I really don't like the HC logo though. It looks like a city that starts with C not H. I really prefer the hammer based logo that @GuillermoDelQuarto designed *edit* on second thought that all black jersey would be brutally hot in the middle of summer. A black and white one with gold accents would be better. The Black and Gold one is almost perfect though. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 47 minutes ago, baulderdash77 said: These are fantastic uniforms. Colour scheme is good, design is clean and I think Tim Hortons may even be a sponsor. I really don't like the HC logo though. It looks like a city that starts with C not H. I really prefer the hammer based logo that @GuillermoDelQuarto designed *edit* on second thought that all black jersey would be brutally hot in the middle of summer. A black and white one with gold accents would be better. The Black and Gold one is almost perfect though. curious what you think of these. Not sure if you've seen them already. Tried to pay homage to the ticats slightly Like I said I can't make them look as slick as buddy whos a pro, but try and use your imagination a bit. edit: ticats jerseys in case someone else is reading this, for reference. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 1 hour ago, lazlo_80 said: I think there's an opportunity to strip this back even further. What if it was just the letter "H" and the hammer? Or just the hammer itself? What could be done with just the shape of a hammer or the letter to speak to everything? There's an opportunity to go full Paul Rand on the hamilton logo because of the visual territory being relatively familiar to the market. the logo doesn't have to include as much stuff to communicate as much. It's a rare opportunity with respect to hamilton that seems like a fantastic starting point. you could do 100 different iterations with just the letter H alone because visually it's such a great letter: it's symmetric and beautifully angled (in my opinion only an uppercase A has it beat). The opportunity to be so simple could make this a real key logo of the league. Just my two cents. you make a good point. I'm somewhat torn. Minimalism is almost always good, but the truth is that if you look at just about all of the most popular soccer crests, they aren't that simple. The only exception that comes to mind is Rangers. But honestly, manchester united/city, arsenal, chelsea, real madrid, I'll give you barcelona(its fairly simple, but still not like basic). maybe something like this? just fucking around with it now Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 boom? Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 24, 2017 Share Posted April 24, 2017 1 hour ago, GuillermoDelQuarto said: boom? Yeah, personally I think this is better already! I think you could even remove the chainlink too and perhaps compensate by adding weight to the outline of the shield. And just another random thought, would you ever have the arm on the hammer look closer to the two sides of the letter "H" or the hammer head play off the serif of the letter "H"? Just a way to make the design over all feel more cohesive. might not work, again just a thought Also, dude, this is all meant to be fun, if at any point I'm over stepping my bounds please just tell me to screw off. Honestly, I know you aren't getting paid to do this so it shouldn't feel like work and I'd hate to kill your excitement for taking on this sort of thing by coming off hyper critical. Link to comment Share on other sites More sharing options...
Shway Posted April 24, 2017 Share Posted April 24, 2017 8 minutes ago, lazlo_80 said: Yeah, personally I think this is better already! I think you could even remove the chainlink too and perhaps compensate by adding weight to the outline of the shield. And just another random thought, would you ever have the arm on the hammer look closer to the two sides of the letter "H" or the hammer head play off the serif of the letter "H"? Just a way to make the design over all feel more cohesive. might not work, again just a thought Also, dude, this is all meant to be fun, if at any point I'm over stepping my bounds please just tell me to screw off. Honestly, I know you aren't getting paid to do this so it shouldn't feel like work and I'd hate to kill your excitement for taking on this sort of thing by coming off hyper critical. It's great criticism though. ...as a designer myself, majority of your suggestions are good. And @GuillermoDelQuarto loves feedback. (Speaking for you buddy) Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 24, 2017 Share Posted April 24, 2017 15 minutes ago, Jahinho Guerro said: It's great criticism though. ...as a designer myself, majority of your suggestions are good. And @GuillermoDelQuarto loves feedback. (Speaking for you buddy) Cheers! Design is tough, thankless and incredibly iterative as a career and I just want to make sure the feedback never comes off like a crap client trying to suck the fun out of the process, especially with something thats meant to be fun. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 Yeah honestly everyone's got different tastes which is cool. As long as you're just explaining why u think something is cool it doesn't bother me. If someone just comes in and says "this is shit" or "why are you even doing this" and offers nothing constructive then I have a problem. But otherwise, its fun to try and refine things. I think I gotta learn Photoshop haha Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 Link to comment Share on other sites More sharing options...
rob.notenboom Posted April 24, 2017 Share Posted April 24, 2017 8 hours ago, GuillermoDelQuarto said: Yeah honestly everyone's got different tastes which is cool. As long as you're just explaining why u think something is cool it doesn't bother me. If someone just comes in and says "this is shit" or "why are you even doing this" and offers nothing constructive then I have a problem. But otherwise, its fun to try and refine things. I think I gotta learn Photoshop haha Do you use Adobe Illustrator at all? Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 5 hours ago, rob.notenboom said: Do you use Adobe Illustrator at all? exclusively Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 playing around with it a little bit Link to comment Share on other sites More sharing options...
Alex D Posted April 24, 2017 Share Posted April 24, 2017 I preferred the last one but I'm a big believer in less is more. Link to comment Share on other sites More sharing options...
GuillermoDelQuarto Posted April 24, 2017 Author Share Posted April 24, 2017 1 hour ago, Alex D said: I preferred the last one but I'm a big believer in less is more. you're probably right, I was just trying it out also, the colour isn't translating well this should be a bit more what I'm going for Link to comment Share on other sites More sharing options...
lazlo_80 Posted April 25, 2017 Share Posted April 25, 2017 you're circling something really interesting and cool. well done! Link to comment Share on other sites More sharing options...
Gopherbashi Posted April 25, 2017 Share Posted April 25, 2017 "HC" could stand for Hamilton City. Link to comment Share on other sites More sharing options...
Diamondium Posted April 25, 2017 Share Posted April 25, 2017 The new Hamilton logo is excellent, and I thought the old one was damn good. The overall idea of it is right up there with Blizzard as my favorites of yours. Link to comment Share on other sites More sharing options...
ted Posted April 25, 2017 Share Posted April 25, 2017 18 hours ago, GuillermoDelQuarto said: playing around with it a little bit Sorry, I see a weird, vaguely "Aztec", face vomiting. Link to comment Share on other sites More sharing options...
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