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BMO to sponsor Whitecaps


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Wade Oosterman, president of Bell Mobility, told press at the new kit launch (which I attended) that the deal is more valuable than any currently existing in the league. I think he can be believed. LA Galaxy and Seattle Sounders both collect around US$4 million per year from their sponsorships. The Whitecaps deal can be assumed to at least match those. The Vancouver Sun reported that the BMO deal with Toronto FC was for $1.0 to $1.5 million per year.

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