finchster Posted July 10, 2009 Share Posted July 10, 2009 Since I was bored (day off +bad weather) I got the financial statements from 2006 (which include 2005 numbers) until the most recent one to see if there are any positive trends in the management of soccer in this country from a purely financial standpoint. I e-mailed the CSA to see if I could get any financial statements prior to 2006 with no luck. If anyone knows where to get the previous financial reports please reply. I am not a professional by any stretch of the imagination just someone with too much time on his hands. Revenues 2005: $10,163,088 2006: $11,970,418 2007: $37,292,671 *2007 $13,604,284 2008: $15,433,854 *2008 $15,357,265 Expenses 2005: $9,560,912 2006: $13,641,555 2007: $34,007,898 *2007 $12,692,125 2008: $15,540,244 *2008 $15,407,954 *Excluding 2007 U20 World Cup. Total Revenue the last four years: $74,860,031 Total Expense the last four years: $72,750,609 There is a increase of revenue for the CSA since 2005 with a rise from just over $10 million to just over $15.4 million. With inflation taken into account the 2005 revenue would be $10,915,556.56 in 2008 which means there is real growth of about $4.5 million over four years averaging over $1.1 million dollars a year in new revenue. the Most important question is where that revenue is coming from? 2005 Revenue Membership Fees: $5,063,928 Sponsorship and Donations: $1,454,855 Sports Canada Grants: $1,302,146 Competitions: $900,698 National team’s gate: $544,366 Merchandise: $330,265 Fifa Grants: $303,740 Other: $223,440 Courses: $39,650 2006 Revenue Membership Fees: $ 5,354,334 Sponsorship and Donations: $2,755,831 Sports Canada Grants: $1,424,262 Competitions: $875,473 National team’s gate: $736,185 Merchandise: $ 360,135 Fifa Grants: $ 287,120 Other: $ 101,303 Courses: $ 75,775 2007 Revenue Fifa U20: $23,688,387 Membership Fees: $ 5,863,539 Sponsorship and Donations: $2,755,678 Sports Canada Grants: $1,790,767 National team’s gate: $1,224,601 Competitions: $1,149.343 Merchandise: $ 322,385 Fifa Grants: $ 282,844 Courses: $ 136,093 Other: $ 79,034 2008 Revenue Membership Fees: $ 6,170,081 Sponsorship and Donations: $3,375,427 National team’s gate: $1,884,589 Sports Canada Grants: $1,879,543 Competitions: $1,358,961 Merchandise: $194,226 Fifa Grants: $ 250,430 Other: $ 182,039 Fifa U20: $ 76,589 Courses: $ 61,960 In 2005 membership fees accounted for 50% of all revenues for the CSA with $5,063,928. In 2008 membership fees accounted for 40% of all CSA revenue with 6,170,081. There was a 10% decrease in just 4 years. Membership fees should never be the main source of revenue and it is very positive this is on the way down. In 2005 sponsorship revenue was $1,562,572 in 2008 dollars. Sponsorship in 2008 was $3,375,427 more than doubling the sponsorship money including inflation. Sponsorship accounted for 14% of revenues in 2005 and in 2008 accounted for 22% of revenues for the CSA, a very positive trend for the CSA. With Nutrilite agreeing to sponsor many youth competitions in Canada recently I believe this number will rise next year. In 2005 the national team gate was a pitiful $584,670 in 2008 dollars and accounted for 5% of CSA revenues. In 2008 the national team gate accounted for $1,884,589 12% of CSA revenues. Hopefully the CSA can continue this trend upwards and make the national teams a money maker. Some of the negative trends in merchandise which remained stagnate and declined over the years. I think the CSA is ignoring a large untapped market. However with the failures of the men’s national team in WCQ I can understand why Merchandise sales are down. Maybe a good gold cup can change some of that. I will do expenses another time but that is what I have right now Link to comment Share on other sites More sharing options...
earlimus Posted July 10, 2009 Share Posted July 10, 2009 Thanks for posting this^^^. I find it very interesting. I agree (and have written about it here quite a bit) that merchandising is an untapped source of revenue for the CSA. No doubt our Canadian Team won't bring in the kind of bucks that our hockey team does, but with a decent campaign they could reel in some good money. I'm not going to get into specifics, but it's far from difficult to money this way. I really, really hope that we do drop the Adidas deal with the national team and hopefully get a deal with Nike, as has been refered to in another forum ("new scarves" I think). A breath of fresh air and funding could really help us. Also, kids running around schools with a Nike Canadian Soccer Team tshirt could help raise the profile of the sport... look at how well it's working for TFC. Link to comment Share on other sites More sharing options...
SF Posted July 10, 2009 Share Posted July 10, 2009 Very good. What would be very useful as well would be a comparison of these numbers to Hockey Canada or another soccer federation (USA, for example). Not just to compare the quantum, but the revenue sources, expense levels (and types) and the proportions of each. Interesting, though. Link to comment Share on other sites More sharing options...
ray Posted July 10, 2009 Share Posted July 10, 2009 quote:Originally posted by earlimus Thanks for posting this^^^. I find it very interesting. I agree (and have written about it here quite a bit) that merchandising is an untapped source of revenue for the CSA. No doubt our Canadian Team won't bring in the kind of bucks that our hockey team does, but with a decent campaign they could reel in some good money. I'm not going to get into specifics, but it's far from difficult to money this way. I really, really hope that we do drop the Adidas deal with the national team and hopefully get a deal with Nike, as has been refered to in another forum ("new scarves" I think). A breath of fresh air and funding could really help us. Also, kids running around schools with a Nike Canadian Soccer Team tshirt could help raise the profile of the sport... look at how well it's working for TFC. Whether Nike, Adidas or whoever we need this sponsor to put some time in and design an appealing kit - not the simple Canada-colours-applied-to-generic version we've seen so often in the past. We need one that the general public will buy because it just looks good. The CSA has to demand more. Regarding the revenues, good to see some progress. Link to comment Share on other sites More sharing options...
Free kick Posted July 10, 2009 Share Posted July 10, 2009 quote:Originally posted by finchster 2005 Revenue Membership Fees: $5,063,928 Sponsorship and Donations: $1,454,855 Sports Canada Grants: $1,302,146 Competitions: $900,698 National team’s gate: $544,366 Merchandise: $330,265 Fifa Grants: $303,740 Other: $223,440 Courses: $39,650 2006 Revenue Membership Fees: $ 5,354,334 Sponsorship and Donations: $2,755,831 Sports Canada Grants: $1,424,262 Competitions: $875,473 National team’s gate: $736,185 Merchandise: $ 360,135 Fifa Grants: $ 287,120 Other: $ 101,303 Courses: $ 75,775 2007 Revenue Fifa U20: $23,688,387 Membership Fees: $ 5,863,539 Sponsorship and Donations: $2,755,678 Sports Canada Grants: $1,790,767 National team’s gate: $1,224,601 Competitions: $1,149.343 Merchandise: $ 322,385 Fifa Grants: $ 282,844 Courses: $ 136,093 Other: $ 79,034 2008 Revenue Membership Fees: $ 6,170,081 Sponsorship and Donations: $3,375,427 National team’s gate: $1,884,589 Sports Canada Grants: $1,879,543 Competitions: $1,358,961 Merchandise: $194,226 Fifa Grants: $ 250,430 Other: $ 182,039 Fifa U20: $ 76,589 Courses: $ 61,960 In 2005 membership fees accounted for 50% of all revenues for the CSA with $5,063,928. In 2008 membership fees accounted for 40% of all CSA revenue with 6,170,081. There was a 10% decrease in just 4 years. Membership fees should never be the main source of revenue and it is very positive this is on the way down. In 2005 sponsorship revenue was $1,562,572 in 2008 dollars. Sponsorship in 2008 was $3,375,427 more than doubling the sponsorship money including inflation. Sponsorship accounted for 14% of revenues in 2005 and in 2008 accounted for 22% of revenues for the CSA, a very positive trend for the CSA. With Nutrilite agreeing to sponsor many youth competitions in Canada recently I believe this number will rise next year. In 2005 the national team gate was a pitiful $584,670 in 2008 dollars and accounted for 5% of CSA revenues. In 2008 the national team gate accounted for $1,884,589 12% of CSA revenues. Hopefully the CSA can continue this trend upwards and make the national teams a money maker. Some of the negative trends in merchandise which remained stagnate and declined over the years. I think the CSA is ignoring a large untapped market. However with the failures of the men’s national team in WCQ I can understand why Merchandise sales are down. Maybe a good gold cup can change some of that. I will do expenses another time but that is what I have right now Thanks for that info Finchster!. I was wondering for some time what the impact of the V-Cup was on national programs. Link to comment Share on other sites More sharing options...
finchster Posted July 10, 2009 Author Share Posted July 10, 2009 quote:Originally posted by Free kick Thanks for that info Finchster!. I was wondering for some time what the impact of the V-Cup was on national programs. I don't think that’s where the bulk of the income is for the Vcup. Most of the income I think comes from sponsorship from Nutrilite. While there is an increase for competitions it accounted for 8% of revenue in 2005 and it only accounts for 8% in 2008. 2008 was the first year of the Vcup for the CSA and sponsorship went up about $500,000 and competition money went up $200,000 from the previous year. I think that’s where most of the revenue from the Vcup is. It will be interesting to see how these two aspects increased in the 2009 edition of the Vcup. Link to comment Share on other sites More sharing options...
JamesW Posted July 10, 2009 Share Posted July 10, 2009 Thanks finchster for getting these numbers together, its good to see them like this. Link to comment Share on other sites More sharing options...
RS Posted July 10, 2009 Share Posted July 10, 2009 That national team's gate jumped $500,000 in 2007 (compared to 2006). The opening of BMO Field had to have helped. The first national team event at the stadium, a U20 friendly between Canada and Argentina, was included in TFC season ticket packages and drew 18,000+, which obviously was good business for the CSA. With the opening of Saputo Stadium, the CSA absolutely needs to increase the number of nat'l team games played on home soil. This can become a huge source of revenue if done correctly. Link to comment Share on other sites More sharing options...
finchster Posted July 10, 2009 Author Share Posted July 10, 2009 quote:Originally posted by Rudi That national team's gate jumped $500,000 in 2007 (compared to 2006). The opening of BMO Field had to have helped. The first national team event at the stadium, a U20 friendly between Canada and Argentina, was included in TFC season ticket packages and drew 18,000+, which obviously was good business for the CSA. With the opening of Saputo Stadium, the CSA absolutely needs to increase the number of nat'l team games played on home soil. This can become a huge source of revenue if done correctly. I think the CSA is seeing that. The national team gate is now the third highest source of revenue (Just barely above sports Canada grant). I think they have some work to do with no important matches for the men’s team for a few years. Maybe they can get home games against countries tuning up for the World Cup, or maybe get a friendly against a good European side that did not make the World Cup? It is good to see that sponsorship and gate are the fastest growing revenue streams for the CSA. Link to comment Share on other sites More sharing options...
Tuscan Posted July 10, 2009 Share Posted July 10, 2009 I'd be curious to see figures for brerak even ticket sales at BMO, Saputo, and Commmonwealth. Obviously they're making money on home games during competitions like the U-20's, but for poor turn-outs at games, I wonder how much risk there is of a financial loss. Link to comment Share on other sites More sharing options...
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