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Who will sponsor Canadian Soccer


Desigol

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Canada needs Big Bucks in order to compete. The Government may not provide it. So we'd have to look for Corporate Sponsorship.

Which Corporate Sponsor would you like?

I'd plump for Subway. Healthy food, no McDonlad's style hatred amongst Green voters, recognised Worldwide.

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Guest speedmonk42

Well given that youth soccer is now a tax write off....

Double the price.

At the very least, increase by the amount the average soccer parent spends at Starbucks in on month.

That would be more than enough.

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quote:Originally posted by Canuck Oranje

Biggest Bucks available in Canada. Big Five Canadian Banks and RIM (makers of the Blackberry). Manulife and Sunlife also have fairly deep pockets.

But the only Company (other than Saputo) with leadership who demonstrate an interest in football -Magna- have done sweet great all for the game in Canada. Sad. Especially as the total lack of corporate governance at that Company would allow Stronach to cut a cheque to whom ever he likes.

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Guest speedmonk42

Sponsorship will only come if there are vehicles of some sort with which it can be used.

That above all is what they are guilty of not creating. However, they are not guilty of NOT trying.... how do you spell back stabbed again? Oh yeah provincial association.....

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CIBC and BMO have both provided the CSA with Sponsorship in the past. Manulife and RIM are also is a major contributers in this city in the way of providing dollars for facilities. RIM Park might be one of the best training facilities for soccer in Canada (basketball too).

Put the right proposal together and I suspect a nice check could be cut in favour of Canadian soccer. The problem is that our national association hasn't really made a good proposal up until now.

quote:Originally posted by youllneverwalkalone

But the only Company (other than Saputo) with leadership who demonstrate an interest in football -Magna- have done sweet great all for the game in Canada. Sad. Especially as the total lack of corporate governance at that Company would allow Stronach to cut a cheque to whom ever he likes.

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Just an idea, ask the 3 pro team in Canada (TFC, MTL,Vanc) to give 1$ for every ticket they sell and take this money for the preparation of the qualification for 2010. And try to sell merchandising for that event, something like t-shirt Road to South Africa.

Anyway we will have real sponsor when we will have a real exposure and profesional organisation. For example Carlsberg is associate with the Impact because they have succes and now a better exposure in the mass media. In 2002 the team receive 300 000$ and now i't 1.9 million. They used to pay RDS for match diffusion and now they receive money from SRC. Success bring success and amateurism bring to failure.

If we go to South Africa, maybe we will have this, but ther's no garantee.

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quote:Originally posted by speedmonk42

Well given that youth soccer is now a tax write off....

Double the price.

this is a very important comment that has not been mentioned. The Feds are now offering tax credits to parents who sign their kids up for youth sports.

Clubs are always crying poor. They complain that the resources don't exist to hire full time TD's, to have paid coaching staffs, to have proper, club controlled facilities, etc...

Will clubs be smart and take advantage of this tax break? This is an invitation to SMART clubs to ask for more money for house league soccer and to reinvest it in elite player development because, at the end of the day, it does not cost the parents any extra since they will get it back on their taxes. Of course, they need to show what they will be doing with all that extra money (and it could end up being ALOT of extra money) but the benefits could be significant, especially to the larger clubs because they have real economies of scale. A club like Oakville could raise prices $25.00 per player and see upwards of $200,000 in their bank account. Imagine the quality coaching that could be hired with that money (4-5 coaches minimum). If part of the mandate of those paid, full time coaches would be to hold regular free coaching clinics for house league coaches, it would be money very well spent because it will benefit elite and house league players alike (not equally but all would stand to benefit).

Clubs need to be more bold. They need to fill the vacuum that exists and take some responsibility for elite player development. Don't rely on the OSA or CSA to tell you how to do it. Identify the problems in the player development model that exists and take steps to fix it. If they don't, they'll be crying when pro academies (i.e TFC, Whitecaps) start to "steal" the local clubs' best players with the lure of playing for free in a system that can offer the hope of a pro career.

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oh, as for the topic of this thread (sorry for my previous off topic rant), Soccer offers fantastic demographics for most marketers.

There needs to be some prolonged evidence that the interest truly exists before people will be lining up with cheques however.

At the national level, playing more often and getting good results will result in a sponsorship dollars. However, I would suspect that the bad press that the CSA has rightfully earned will have scared off many potential sponsors. Who really wants to deal with people that have no real leadership. Who is going to work with the sponsors to execute strategies that will maximize the sponsors investment? Vic? Ursini? For some reason, i doubt that either of those two men would inspire a VP of marketing to fork out a large 6 figure cheque, much less a 7 figure sum. They are volunteers. They have full time jobs.

What frightens me, strangely, is if we qualify for WC2010, the CSA will no shortage of sponsorship suitors interested in hitching a ride on the Team Canada coattails for one year. What the CSA will do with that money and the money that FIFA will give them is anyone's guess. That's why the madness that is the current CSA needs to come to an end.

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Guest speedmonk42

quote:Originally posted by speedmonk42

Well given that youth soccer is now a tax write off....

Double the price.

this is a very important comment that has not been mentioned. The Feds are now offering tax credits to parents who sign their kids up for youth sports.

-------------------

There may still be a ridiculous number of clubs that are not even properly incorporated organizations which I am guess are required to issue the receipt. That may not be right, not sure how it works.

Vision at every level is where we go wrong.

It doesn't even have to have anything to do with elite soccer.

The amount of opportunity before the game in Canada today is staggering. At every level.

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quote:Originally posted by ubuntu

Just an idea, ask the 3 pro team in Canada (TFC, MTL,Vanc) to give 1$ for every ticket they sell and take this money for the preparation of the qualification for 2010. <snip>

I don't think you can expect pro clubs to be bankrolling the National Teams.

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Stronach is an "old country" fan. He bought a team in the Austrian Bundesliga back in 1997, and also promised funds to the Austrian FA. He's pumped alot of money into Austrian Soccer, somewhere in the neighbourhood of 100 Million or more in the last decade.

How quickly some people forget the country where they had an opportunity to make their Billions. Franky boy came here when he was 14 years old. That was atleast 50-60 years ago. Yet, not a penny for Canadian Soccer. Not even a Magna sponsored friendly between Canada and Austria!

He hasn't been a total deadbeat, Magna has a sports fund setup to disburse monies for amateur sport in Canada. I believe the fund was originally administered by Belinda - this is when she was married to the Norwegian skater guy.

I wrote a rant that was copied into Garth Woolsey's opinion column back in '97. My point was that for a fraction of the money he was spending in Austria he could have helped setup a full league here in Canada.

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quote:Originally posted by jpg75

How quickly some people forget the country where they had an opportunity to make their Billions. Franky boy came here when he was 14 years old. That was atleast 50-60 years ago. Yet, not a penny for Canadian Soccer. Not even a Magna sponsored friendly between Canada and Austria!

Did anyone in the CSA ... ASKED Magna for some funds? Magna has

done a lot for the communities, and even took care of the Hurricane

Katrina "refugees" from the New Orleans area.

Keep in mind that corporations are like individuals, in that they

are not mandated to "give back" to everyone. The organization must

make a pitch and be worthy. Hmm, RBC likes hockey, curling, and

skating ...

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Hmmm.

Who's got lots of dough and could benefit by having their name attached to a property relating to the sporting public?

Magna? Not a fu'king chance. It's just charity if they're involved. Doesn't help their business one percent (except maybe by some fluke).

Some sporting goods manufacturer? Maybe. Nike, Roots, Adidas. But is the Canadian market really worth their trouble? (Nike and Adidas going head to head in a world wide campaign right now doesn't hurt. Especially with TFC being in MLS).

Suburbia brands may want to become involved. But even then, outside of the sporting good manufacturers I'd think their appeal is limited. Rona and Home Depot would love to put their names front and center in any way they can but it's more the Canadian Tires of the world who could benefit immediately by latching onto the CSA brand.

Maybe the other usual suburbia suspects. Mobile phone service providers? Auto manufacturers?

My personal favourate (go figure) would be brewers but again, the direct measurable gain they'd achieve through a sponsorship is likely very limited.

Tough question. Don't know. But I think everyone is on the right track. If it happens, that is to say a major sponsorship of something like the MNT by a business entity, it's going to be a partnership based on philanthropy rather than good business sense. With unfounded hope and just dumb luck providing the corporate return which would be necessary to justify such a sponsorship.

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Hmmm.

Who's got lots of dough and could benefit by having their name attached to a property relating to the sporting public?

Magna? Not a fu'king chance. It's just charity if they're involved. Doesn't help their business one percent (except maybe by some fluke).

Some sporting goods manufacturer? Maybe. Nike, Roots, Adidas. But is the Canadian market really worth their trouble? (Nike and Adidas going head to head in a world wide campaign right now doesn't hurt. Especially with TFC being in MLS).

Suburbia brands may want to become involved. But even then, outside of the sporting good manufacturers I'd think their appeal is limited. Rona and Home Depot would love to put their names front and center in any way they can but it's more the Canadian Tires of the world who could benefit immediately by latching onto the CSA brand.

Maybe the other usual suburbia suspects. Mobile phone service providers? Auto manufacturers?

My personal favourate (go figure) would be brewers but again, the direct measurable gain they'd achieve through a sponsorship is likely very limited.

Tough question. Don't know. But I think everyone is on the right track. If it happens, that is to say a major sponsorship of something like the MNT by a business entity, it's going to be a partnership based on philanthropy rather than good business sense. With unfounded hope and just dumb luck providing the corporate return which would be necessary to justify such a sponsorship.

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How about Rogers? They have a wide range of products that may appeal to a varied demographic of potential customers. Plus, during the last WC they offered every game "On Demand" so they've got an idea of how to market soccer. If Canada ever made it to South Africa they could make alot of money marketing Canadian content across many different platforms (mobile phone, hi-speed internet, digital cable, radio, magazines).

As for Stronach, i do realize he doesn't owe anyone anything and can do what he wants with his cash. But if the situation were reversed and i'd made billions in Austria i'd like to think i'd approach their hockey federation and help them develop the game there.

Grizzly, other than spending lots of cash on player transfers i'm not too familiar with Franky's work in Austria. Can you elaborate on how he ruined the game?

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