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De Rosario Signs Sponsorship Deal with "Kewl"


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KEWL INTERNATIONAL INC - Signs First Soccer Star; Dwayne De Rosario of the San Jose

711 words

13 September 2004


Market News Publishing


Copyright 2004 Market News Publishing Inc. All Rights Reserved

Earthquakes to Endorse Kewl Soccer Apparel Line

Kewl International Inc said that it was pleased to announce the completion of an endorsement deal for KEWL soccer apparel with Dwayne De Rosario, star forward with the San Jose Earthquakes of the Major League of Soccer (MLS) in the United States. Mr. De Rosario is an exceptional talent who has competed at all levels of the soccer game, perhaps best loved by fans for scoring the winning Earthquake goal in overtime in their 2001 Final against The LA Galaxy.

"It's a great day to be aligned with the KEWL clothing line," stated Mr. De Rosario. "The clothing is fresh, new and creative and the KEWL brand is one that is sure to appeal to fans all over the world," he said.

Dominic Fanelli, Chairman and CEO of KEWL International stated: "It has been a long process, but to finally have the opportunity to have a talent like Mr. De Rosario on board with the Kewl brand is a major step for the company. Dwayne is our first international soccer star and we expect to add several others in the weeks ahead to represent the Kewl name."

Further describing some of Mr. De Rosario's career highlights, Mr. Fanelli said, "Dwayne has been a member of several winning teams, including the 2001 and 2003 MLS championship teams. He also was the 2001 MLS Cup MVP and the 1996 CONCACAF Golden Boot Award winner. In addition he has competed with the German Second Division FSV Zwickav, was a member of the 1999 Gold Cup Champions, a member of the 2000 All A-League Team and, of course, scored the Golden Goal in the 2001 MSL Final."

Mr. Fanelli concluded, "With winning talent like Dwayne De Rosario we are very optimistic about our success in the rapidly growing soccer apparel niche as well as our planned launch into Europe."

About Kewl

Developed by professional players and individuals born and bred on the game, KEWL hockey clothing illustrates a specific style, spirit and character synonymous with its international attraction. The popularity and growth of hockey across North America and around the world, makes KEWL a distinct and refreshing addition to a hockey fan's desire to own more of the game.

The future of KEWL will mean the expansion of its hockey roots into other sports and apparel segments. As this highly successful brand name gains popularity, it lends itself to the crossover into these areas.

KEWL products are sold in over 425 stores across Canada, including the following retail sports chains: National Sports, Sport Chek, River City Sports, Sport Mart, Sport Experts, Play It Again Sports, Jersey City, Cap Connection, Players Bench and Source for Sports. KEWL products and the new Kewl NHLPA collections are also endorsed by some of the biggest names in professional hockey, including Shayne Corson, Darcy Tucker, Ryan Smyth, Travis Green, Bryan Marchment and many more.

About Kewl International

Kewl International (Pink Sheets: KWLI) is a U.S. non reporting company recently named the sole marketer and distributor of Kewl sports apparel in the U.S. Kewl Corporation and Kewl International have announced that they are in merger discussions. Additional information about Kewl International is now available on its website: www.kewlsports.com.

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And McKenna now too:

KEWL INTERNATIONAL INC - Star Defender Kevin McKenna with Hearts Football Club in the

658 words

18 October 2004


Market News Publishing


Copyright 2004 Market News Publishing Inc. All Rights Reserved

Scottish Premier League Signs on to Endorse Kewl Soccer Apparel

Kewl International Inc, which recently announced it had signed an agreement for the distribution of Kewl apparel in Europe, said today it has concluded an endorsement deal with Kevin McKenna, star defender with the Hearts Football Club of the Scottish Premier League. Mr. McKenna is a hugely valuable player for his team owing to his incredible versatility on the field, shifting as needed from solid stopper to a goal scoring center forward. He helped Hearts reach the League Cup semi-final in February of 2003, as well as top 3 finishes in the 2002/03 and 2003/04 season play. Reflecting his versatility, Kevin has tallied 20 goals since coming to Scotland in March of 2001.

"Fans love not only Kevin McKenna's versatility, but also his infectious enthusiasm for the game," stated Mr. Vishav Joshi, Chief Operating Officer of Kewl International. "We believe his skill, talent and charisma will help bring us the recognition we are looking for in the international marketplace. Having Kevin on board gives us a big edge coming out of the gate in our European distribution efforts - he's a great fit with the brand and our organization."

Commenting on his new role, Mr. McKenna stated, "It is a privilege to be able to endorse the Kewl brand. Kewl is a fresh, new idea combining creativity and quality and I'm pleased they have asked me to be part of its success."

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