strobe_z Posted June 15, 2004 Share Posted June 15, 2004 I heard on the radio today my very first Aviators advertisment (non-print). I was thinking about how they market the game here in NA (and I don't just mean the Av's)... Seems to me that they try to shoehorn soccer into a mix of NHL/NBA/NFL/MLB style of marketing. By this I mean that the team names, logos, kits, as well as advertisments and general overall impression is stylized to match the existing "big 4" sports. The problem, at least in my view, is that the people who are already fans of those sports are not particularly interested in a new 'weak sister' to watch. On the flip side, that style really turns off those soccer fans that have deeper cultural roots. Soccer in NA is like no where else on earth. The people that might acutally be INTERESTED in soccer are given the cold shoulder in favour of the people who couldn't care less. I have a feeling this starts from the American obsession with "fixing" things (like british tv shows, italian food and "football") and we just get dragged along for the ride. Link to comment Share on other sites More sharing options...
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