Women’s soccer is hot right now. With the Canadian men…struggling
…the CSA has put almost all of its attention on the women and is riding the bronze medal win for all it is worth.
The direct result of that push is the sold out June 2 “re-match” against the Americans at BMO Field. We should not discount the importance of selling out a stadium, something neither TFC nor the Canadian men have managed over the last 12-months.
The glow of the Rings is strong and the women are attracting all kinds of fans that couldn’t spell soccer last June. Keeping these fans is going to be a challenge, but with a World Cup coming in two summers (and an almost forgotten u20 World Cup next summer – side note: You might want to get around to naming the damn sites soon CSA)
there will be plenty of ways to keep fans engaged.
Winning will help, which is tricky. John Herdman quite rightfully is using 2013 as a experimental season and there is as much chance the 21,000 fans leave BMO Field scratching their heads after a 4-0 shellacking as there is of a rambunctious celebration – the Americans are really much better than Canada now and, well, always. Sorry.
The excitement around women’s soccer has lead to some loud whispers coming out of both Toronto and Vancouver about possible expansion bids in the new NWSL. As I wrote yesterday at The Equalizer
, there appears to be something to the rumours.