As LTPD in Ontario has stumbled along with its roll out, fighting back uninformed general newspaper columnists and hockey blowhards alike, the one thing that has become clear is that the OSA has struggled with its messaging. Whether it's people latching on to half truths or perverting the purpose of this development plan, the benefits of this overhaul are getting lost in the ether.
Last month, Daniel Squizzato laid out how LTPD proponents needed to win the messaging war. Frankly, the OSA could have just sent out his column as an email blast and it would have done a better job than they were doing at that time convincing districts and hyper active parents.
More recently however, they've taken a different approach. Last week, they released a pair of videos (which, sadly, have gone unwatched so far) of two very recognizable faces explaining LTPD in simple, straight forward terms.
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Diana Matheson on why she thinks LTPD should happen
Dwayne DeRosario stressing why LTPD can work
They get right to the point. And they're exactly what a concerned parent - or more importantly an uninformed journalist - needs to see. Here is LTPD. Here is what it represents. Here is why we need it. Done.
Experts thoroughly explaining
To win the messaging war you don't need to say a lot. You just need to say the right things. So from that vein, to the OSA, I'll just say: More of this.